Event hostesses go by many names, i.e., emcee, presenter, manager, and anchor. Event hostesses play a major role in business events. An event needs a certain continuity and flow. Any deviance or hiccup causes the event’s attendees to lose interest. Event hostesses are the face of the brand and reflect its values. A hostess leads the ceremony and makes sure everyone gets an equal chance to participate in the event. An experienced hostess knows how to engage with the audience and bring out the expected response. A pretty face is not enough to lead a successful event. An amalgam of confidence, knowledge, time management, and entertainment guarantees a successful campaign.
Why are Hostesses Important for Business Events?
Businesses planning to host an event hire a hostess. The hostess interacts with event attendees and promotes the brand’s good name. Hostesses are vessels that drive the event smoothly. Hiring an event hostess adds value to the event. Some reasons to hire hostesses are as follows.
Real Life Ninjas
Experienced hostesses are like ninjas. They know how to tackle a situation without panicking. They overview the smooth running of the event and make changes according to the need of the event. No matter how much planning has been done before, someone always needs help or instructions in the nick of time.
Power Houses
Hostesses are full of energy and charisma. They bring excitement to the event. Business events can be dull because of all the business-related talk, but hostesses lighten the mood by adding quirky remarks to the mix. The job of a hostess is not an easy one. Companies should not make hasty decisions before hiring a hostess. A trustworthy and adept hostess is the only choice for successful events.
Promote a Brand
Hostesses represent the brand on various fronts. They cater to attendees’ needs, which delivers the idea that the brand cares. Hostesses are preferred over hosts because women are more attentive and assuring. Experienced hostesses use their previous knowledge to tackle any misfortune. When attendees are comfortable during the event, they feel closer and more loyal to the brand. Hostesses promote the brand’s products at exhibitions. They provide clients with the necessary information about existing products, goals, and new products of a company.
Life of the Event
A hostess oversees all the matters of the event. Hostesses engage with attendees before, after, and during the event. They encourage people to attend the event and ensure maximum attendance. They promote the brand on all platforms and involve audiences during a show. They aim to provide guests with a remarkable experience. The impression left by an event hostess lasts with the audience for a long time.
Are you a brand looking to take your marketing strategy to the next level? The Thought Factory is here for you! We are an experiential marketing agency providing interactive and engaging events for your customers. Our team of experts is here to help you forge relationships with both new and old customers. We understand the effect of the pandemic on public health, and so have brought the events we provide to a digital platform. Don't miss out – start investing in your future today with The Thought Factory!
Multitaskers
In a company’s event, various activities happen simultaneously. Hostesses lead the event and help others with multiple tasks. More experienced hostesseseasily take care of everything and ensure the smooth running of the campaign.
Maximize ROI
The job of a hostess is to convince people to buy a brand’s products. They engage with various customers and answer questions to clear any doubts. They use the power of words and previous knowledge to make people fall in love with the brand. Eventually, a company gains new loyal customers and its ROI increases.
Characteristics Needed to become a Successful Hostess
A hostess must have the following characteristics to be successful in the business industry.
High-Quality Education
Most event hostesses just have basic education or diplomas, but this is not enough to become a huge success. A degree in hospitality or any related field increases the chance of climbing the success ladder earlier than usual. However, a hostess also needs knowledge of marketing, sales, public communication, and event management to understand the business world better.
Experience and Training
Event hostesses acquire training while working under the supervision of more qualified professionals. Their training includes public dealing, event scheduling, event planning, and guest lists. Hostesses must also train for any mishap that might happen during the live event. They should be able to rectify the situation in the shortest time possible.
Certification
Certification is not always required, but it helps gain more opportunities in the future. Certificates and licenses leave a good impression on the employer. The Thought Factory, a Dubai-based company, has multiple highly qualified professionals that provide their services to many companies. The Thought Factory analyzes its professionals performances to make sure they retain all the good practices and provide brands with excellent event management and hostess services.
Are you a brand looking to take your marketing strategy to the next level? The Thought Factory is here for you! We are an experiential marketing agency providing interactive and engaging events for your customers. Our team of experts is here to help you forge relationships with both new and old customers. We understand the effect of the pandemic on public health, and so have brought the events we provide to a digital platform. Don't miss out – start investing in your future today with The Thought Factory!
