As the name suggests activations mean to make something operative. Activation or brand activation is a technique used to attract customers by creating an interactive atmosphere. A certain class of people is targeted for brand activation events. Brand activation helps build everlasting personal relations with customers. Activations are also used to launch new brands or products. The existing brands use brand activations to rebrand themselves.
Activations can be in person or digital. Digital activation means engaging with customers through social media. It has become easier to keep an eye on public demand because of social media. Companies create websites and interact through Facebook, email, and Instagram to increase their sales.
Importance of Brand Activation
Brand activation is an asset for businesses that want to promote their products. A strong and goal-oriented activation campaign attracts 98% of the people who buy the product eventually.
- The activation campaign help highlight the quality and standards of a company.
- In-person activations give customers a chance to be up and close with the product.
- Customers give their feedback and companies use that information to enhance the quality of their products.
- Proper advertisement of the brand activation creates a buzz that boosts sales.
- Including public figures in these events increase public interest and revenue.
- Brand activations create a relationship of loyalty between customers and businesses.
- Brand activations give new life to already existing brands.
Experiential Marketing
This type of brand activation involves personal experience and observation. It does not include flashy advertisements of the product, but such an environment is created based on the company’s values and subtly promotes the product. The customs and traditions of the specific area can also be targeted to stir a buzz.
Freebies Sampling
Freebies sampling works like a charm. Everyone loves free stuff but it’s crucial to pick the right place for the right product. Malls are used to set up booths dedicated to the products. Brands should allow customers to come to them. Overwhelming the customers may produce negative results.
In-store Activations
This type of strategy is good for rebranding purposes. The product store itself is the best place to conduct these events. Offering free snacks and product samples promotes the brand name and helps gain new customers
Exhibitions and Trade Shows
These events are great for brand activation. Companies dedicate booths to promote their products. Live presentations and seminars also enhance customer knowledge of the product. People ask live questions to clear doubts. These interactive sessions make attendees feel at home.
Does your brand need activation? Look no further, The Thought Factory is here to serve all your needs. Our team of experienced professionals specialize in making brands operative, creating lasting connections between customers and the brand, launching new products, and re-branding. Take the next step and see your brand soar with The Thought Factory!
Effective Brand Activation Tricks
Every business should keep in mind some important things before holding a brand activation event. These general guidelines will apply to any format and are highly effective.
Relate to the Audience
Flashy campaigns never go right. The brand activation event should relate to the public on a personal level. Invading customers’ privacy at malls should be restricted. Let them come to you. Being persuasive leaves a negative impression on the customer. Approach them with tactics, a good nature, and a fun experience.
Increase Human Interaction
Human interaction leaves a lasting impression more than a sign or an advertisement. Pop-up booths increase customer engagement and experience. A good-natured workforce brings about good results than a billboard sign. Social media live sessions can also interest people to buy the product.
Be Unpredictable
Keep the customers on their toes. Hold free giveaways and flash sales to surprise them. Use creativity to promote the products keeping in mind the original theme of the brand.
Allow Feedback
Products are for customers so always keep their needs in mind. Allow constructive criticism in interactive sessions. Their feedback helps improve product quality. Addressing customers’ questions and acting accordingly increases loyalty and trust.
Promotion Offers
Giving out promotional offers and discounts increases customer interest in the brand. Promoting on social media through influencers is a new approach to creating brand awareness. Promo code promotion using influencers attracts many new customers.
Giving out promotional offers and discounts increases customer interest in the brand. Promoting on social media through influencers is a new approach to creating brand awareness. Promo code promotion using influencers attracts many new customers.
Does your brand need activation? Look no further, The Thought Factory is here to serve all your needs. Our team of experienced professionals specialize in making brands operative, creating lasting connections between customers and the brand, launching new products, and re-branding. Take the next step and see your brand soar with The Thought Factory!
The Thought Factory has helped many companies in organizing creative and unique campaigns. Its goal is to offer the best results in the shortest time possible. At The Thought Factory professionals use intriguing tactics i.e., in-store brand activations, sampling booths at malls, interesting mascots, promotional events, exhibitions and tradeshows, and pop-up booths. The professionals work hand in hand with the companies to bring the employers’ thoughts to life. the Thought Factory has also fostered good relationships with huge supermarkets to carry out brand activations at a large scale.
