In the world of competitive marketing strategies, Mystery Shopping UAE Elevate Customer Touchpoints. Mystery Shopping helps brand analyze their product impact and get feedback on the experience taken by customers.
What is a Mystery Shopper and Mystery Shopping
Mystery Shopping is when brands place their analyst or team members as potential customers or shoppers to analyze their market presence. It is the process in which a person visits a retail outlet, restaurant, bank, or other similar location to assess the quality of the customer experience. A mystery shopper on the other hand is someone responsible to update and provide feedback to the brand about their service or product.
How Does Mystery Shopping Work?
Mystery shopping is an extremely effective primary market research tool used by companies to grow their business. They utilize mystery shoppers to gain valuable insight to incorporate and increase the quality of customer service or products from the perspective of an anonymous consumer. The best way to implement it correctly is to learn first about how does mystery shopping work? this article will answer the hows and whats of mystery shopping.
The Thought Factory has extensive experience running mystery shopping programs in the UAE region. Our clients include well-known brands from different market sectors, including Food and Beverage, Retail Stores, Real Estate, Tourism and Leisure Outlets, Beauty Spas, Medical and Educational Institutions, as well as Finance and Banking.
3 steps of the Mystery Shopping Scheme
To get the answer on how does mystery shopping work, follow the three main steps given below.
1. Receive Assignment
Traditionally, mystery shoppers would visit stores in person, however, modern mystery shopping assignments could take place on a range of platforms to analyze multiple areas of customer experience. These assignments could take place either
2. Location Visit
The next phase after accepting a job as a mystery shopper is visiting the location at the exact time and date mentioned by the brand. Mystery shoppers are usually assigned to access a particular area of customer satisfaction. During this, mystery shoppers are inclined to act as customers and ask for help and questions from customer support assistants. Mystery shoppers are obliged not to reveal their identity and purpose for visiting the store.
3. Submit a Report
The final step in mystery shopping is submitting an evaluation proforma or results based on their experience as customers. Companies accept these reports through electronic media. Mystery shoppers can also attach supporting documents such as images of mismanagement, cleanliness issues, etc. These reports can be of multiple questions or in the form of a document with detailed information. The period to submit these reports is limited, so mystery shoppers turn these in swiftly.
How Mystery Shopping Evaluates Customer Touchpoints
Mystery Shopping UAE Elevate Customer Touchpoints and Brand experience here is how it happens. Achieving goals is an ongoing process that requires keeping track of the efforts that will lead toward achieving the targeted goal. Tailoring and monitoring mystery shopping implementation to fit the brand’s criteria can optimize its ROI, customer engagement, and brand experience and overall fill the gaps in internal training.
Assesses Brand’s standards Objectively
Brands usually have sops for standard customer services across all their outlets however keeping track of these standards is also crucial. Staff members are on their best behavior when brand representatives do regular visits as their natural reaction to being observed kicks in. To get an accurate picture, it is best to assess them through a specialized Mystery Shopping company. Uniform brand standards in each outlet is what drive customer loyalty.
Gaps in Employee Training
Realistic employee training involves humanizing the standards set with a real-world approach. This means changing the hard and fast rules accordingly to fill gaps left in employee training concerning customer experiences. Mystery Shoppers are trained to act, shop, and behave in the same way that your customers would. This enables them to accurately report shopping experiences, allowing you to assess the effectiveness of your employee training programs.
The Thought Factory has extensive experience running mystery shopping programs in the UAE region. Our clients include well-known brands from different market sectors, including Food and Beverage, Retail Stores, Real Estate, Tourism and Leisure Outlets, Beauty Spas, Medical and Educational Institutions, as well as Finance and Banking.
Collects Metrics on Customer Touchpoints
While consumer surveys are important in gathering feedback after visits, mystery shopping helps to gather insights along the user journey. As a result, you can highlight almost every important touchpoint for your brand, whether onsite, curbside, online, or virtual. Mystery Shopping UAE elevate customer touchpoints and positions your brand at the top of the list by analyzing the competition and recommending adjustments to keep your company updated with the industry.
