Freebie sampling is a technique used by companies to boost their sales. Everyone loves a free sample. Companies organize free giveaways online and in stores to get people interested in their products. The Freebie sampling technique is popular in UAE and used by various successful companies and startup businesses. Free samples may include makeup products, food samples, jewelry, skincare/haircare products, etc. Companies give out free samples at supermarkets, malls, exhibitions, and some non-destructible samples are sent by mail to the doorstep of the lucky person. The free giveaway is a great way to assess the popularity of the product with the customers.
Psychological Benefit
Human psychology says that when a person receives something, they feel an immense urge to reciprocate. This psychological strategy helps with freebie sampling. When consumers get a free sample, they appreciate the effort of the company and feel indebted to their graciousness. This urge for reciprocation drives people to buy the product. People are also attracted by the colors, smell, taste, and feel of the product. Giving away free samples, gives them a chance to examine the product thoroughly and make an informed decision. On the other hand, companies that do not give out free samples observe fewer sales. Nobody wants to buy a whole package before testing the product. This issue is commonly seen in newer businesses as people are content with their previous brands and do not want to experiment with a new product.
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Effectiveness of Freebie Sampling
A survey conductedto assess the popularity of freebie sampling states that 35% of the customers like the experience and prefer to buy the product they tested as a sample. Moreover, 24% of the consumers state that if they fancy the sample, they replace that product with their previous choice.
Types of Freebie Sampling
Two methods used to introduce people to the product.
• Indirect Method
There is no direct contact with the customer in this type of product sampling. The customer buys the company’s already existing product and gets a sample of the new product with it.
• Direct Method
“If you don’t know where you are going, you’ll end up someplace else.”
The company locates its buyers and contacts them. The personnel of the company brief the users of the product, offer them free samples, and sends these samples to their homes.
Methods used for Freebie Sampling
Freebie sampling has been playing its role in securing customers since the 1900s. Some methods used for product sampling are as follows.
• Traditional Sampling
Traditional sampling is the oldest used method. This method is still used in markets and cosmetics stores. People walk in the door and check a free sample of the new product. This sampling technique has its benefits and drawbacks. A company gets to try its product on numerous people, but all these people might not be interested in the product at all.
• Digital Sampling
Technology has opened new doors for companies to promote their product through social apps. Digital sampling is the molding of traditional sampling, keeping in mind the trends in society. Digital product sampling technique is relatively costlier than the traditional sampling technique. This sampling technique is for a specific audience and requires a lot more effort to meet the standards of the consumers. As the scope of this technique is targeted, a loyal connection forms between the consumer and the company. In this method, companies can check on their users and ask for their opinion of the product.
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Benefits of Freebie Sampling for Businesses
Free samples enhance the sales of a product immensely. These free samples spark interest in the customer. The consumers give their feedback about the product which can help improve product quality if necessary. All types of people visit the superstores. Hence, freebie sampling also helps to create awareness about the brand. These samples also promote customer loyalty. People usually feel closer to a brand which lets them try the product first before buying.
Cost Analysis
Nothing comes for free nowadays. The cost of product sampling is relatively high due to a lot of factors. The company must pay the rent for the venue and product storage. Sampling stands are needed for the campaign. The benefit of having these stands is that you only must buy them once and can use them repeatedly. Companies choose competent representatives for the campaign who help score customers. In the end, a little investment can work wonders and once the product is a hit, the company can earn a lot more than what it spent.
