For making your event stand out you have to take appropriate steps from organizing an event to the management of events everything needs to be perfect. Many elements go into organizing an event. Whatever the nature of your event is, the following ideas may help to making your event stand out from the crowd
Ideas for making your event stand out from the crowd:
1) Setting up an Attractive Theme-Make your event stand out
For making your event stand out Ideally, your event should not resemble the other generic events in your industry. You should strive to shake things up whilst keeping your regular branding intact in your design for a conference, for example.
A great way to determine your theme is to consider your audience demographics for the event. Choose a theme that will attract people of different age groups having varying interests. For instance, if you are managing a larger event having multiple areas/rooms, having a mix of themes will keep things fresh and avoid monotony. Experiment. Rather than going for a generic set-up, why not opt for oversized or curved screens or even better, a central stage providing a 360-degree experience? A surefire way to grab the crowd’s attention! ere
2)For stand out event Think… Outside the Industry
Suppose you are planning conference event and may already have an impressive list of renowned speakers you would like to invite. Whilst they may provide valuable insights, there is a possibility that well-experienced delegates attending the conference might be dulled out by seeing the same speakers at almost any given event. Hence, it is worth looking outside your industry for growing ideas. For example, if your event happens to cover some topics that also impact other types of businesses, it is worth inviting few key-note speakers to give their own take on the matter from a fresh perspective.
3) Creative Ideas VS Obstacles
Successful event planners challenge obstacles with creativity. Whatever obstacle obstructs the way to a successful event, should be smartly tackled with quirk and creativity. After all, creativity is the driving force behind an event!
4) Creating an immersive experience that drives loyalty and repeat clients
Think of every event as a story. Just like any good story, it requires narrative art that has the capability of astonishing people and progressing. A successful event professional keep some thoughtful questions in mind whilst creating an event experience, such as, why would people pay to experience this? Is this event platform capable of generating fans? Strive to give the audience the event that they want and is their money’s worth. Any add-on to this will just be a cherry on top!
5) Strategic use of social media for Stand Out Event
Strategically utilizing social media platforms where your target audience is most active (for example; Facebook, Instagram & Snapchat) before, during and post-event is highly essential to engage your audience/attendees. Experts suggest to create ‘in the moment’ social media activities and to give away rewards for those activities such as physical rewards (freebies!) and/or award winners with access to engaging content such as Facebook Live access to talent (performing at the event). Such activities create a FOMO (fear of missing out) experience which causes a buzz and may lead to increased online engagement and future sales for tickets.
Annual events are always faced with the dilemma and pressure of staying fresh. As the old saying goes, ‘necessity is the mother of invention’, event organizers constantly need to stay alert and adopt the habit of re-invention for stand out events. The most significant change is one that has an impact on the process or the business outcome. Re-invention should be looked at creatively and should not be limited. Embrace re-vamps and bring the brand’s personality into play which will bring about a refreshing change.