Experiential marketing agencies are booming in today’s economy. Experiential marketing is the new talk of the town in the business community. What is experiential marketing? It is a strategy through which companies or brands interact with their customers face to face. These events are crucial for developing personal relationships and customer loyalty. A survey found that 91% of the public felt compelled to purchase a product after attending an event. After an intimate experience, 40% of people felt close to the brand. Public health has been affected drastically by the Covid-19 pandemic. As a result of Covid-19, live event attendance dropped to just 4% but has now accelerated back to 68%.
Types of Experiential Marketing Campaigns
Experiential marketing agencies usually use these campaigns to promote this type of marketing.
Guerrilla Marketing
Guerrilla marketing requires creativity and imagination. This strategy is low-cost and focuses more on live public interaction. The element of surprise blended with the product’s publicity is the basic theme of Guerrilla Marketing. The thought behind this process is to create a buzz about the product and get the whole town talking.
Brand Activation
Brand activation helps brands showcase their products or rebrand their image. The main focus of these events is to increase awareness about the brand. These live shows also create loyalty and understanding between the business and the consumers
Event marketing
This campaign is used to plan and execute exhibitions and presentations. These exhibitions have the sole purpose of promoting a brand or its products. Brands and companies connect with people at these events.
Retail Installations
Retail installation is usually seen in the point-of-purchase marketing strategy. A brand’s products are showcased meticulously. The goal of this strategy is to showcase products and increase sales.
Are you a brand looking to take your marketing strategy to the next level? The Thought Factory is here for you! We are an experiential marketing agency providing interactive and engaging events for your customers. Our team of experts is here to help you forge relationships with both new and old customers. We understand the effect of the pandemic on public health, and so have brought the events we provide to a digital platform. Don't miss out – start investing in your future today with The Thought Factory!
Workshops and Classes
Workshops and free interactive classes increase public interest. Fun activities are made a part of these workshops. The brand’s products are cleverly incorporated. Brands might help people use their products and inform them about their new products.
What is the Need for Experiential Marketing?
Experiential marketing helps a brand interact with its customers and get to know their needs. The feedback collected from these interactions can help enhance the quality of products. These events are usually money-draining but promise customer loyalty and a sales boost. In the corporate world, many agencies provide their services to different brands. These agencies have professionals capable of organizing remarkable experiential marketing campaigns. Social media is flooded with different ads and products. It’s easy to get lost in this sea of the corporate world, experiential marketing agencies fashion such campaigns that make you stand out in the crowd.
What do Experiential Marketing Agencies do?
Human interaction leaves a lasting impression more than a sign or an advertisement. Pop-up booths increase customer engagement and experience. A good-natured workforce brings about good results than a billboard sign. Social media live sessions can also interest people to buy the product.
• Targeted Audience
Every product attracts a specific niche of people. Perfecting the product doesn’t guarantee sales success. Extensive research on the targeted audience helps form a campaign. Market analysis of the product’s popularity also defines the need for the product.
• Augmented Reality
Augmented reality is a wonderful invention. People always want to try out things before buying. Thanks to virtual reality now they can try on anything from clothes to shoes at the click of a button.
• Setting the Theme of the Product
Keeping in mind the product, build up an environment around it. Selecting a hip theme for a soothing product brings out drastic results. People want to be impressed! Creativity and uniqueness can be the best friends of experiential marketing professionals.
Are you a brand looking to take your marketing strategy to the next level? The Thought Factory is here for you! We are an experiential marketing agency providing interactive and engaging events for your customers. Our team of experts is here to help you forge relationships with both new and old customers. We understand the effect of the pandemic on public health, and so have brought the events we provide to a digital platform. Don't miss out – start investing in your future today with The Thought Factory!
• Digital Marketing
Social media can spread the word effectively. Contacting personnel related to television and social media is crucial. Surveying an advertisement can help brands know where to advertise to get maximum turnout.
• Word of the Mouth
Word of the mouth strategy creates a buzz and helps brands achieve their targeted goal. Encourage people attending the exhibitions and events to post their activity on social media to get the word flying.
• Brand Ambassadors
A brand ambassador’s presence sends a signal of humanization. When people see famous people doing the same things that they do, they feel emotional and more open to buying the product.
• Experiential Fabrications
Fabrication designing is a bit tricky but has positive effects on the campaign. Professionals use creative directories, plaques, floor markers, banners, and maps to guide the people coming to the event. The first impression is the last. Fabrications designed according to the mood and theme of the event leave a positive impression.
